The RRCS is a signature advocacy initiative by the Malaysian AIDS Council that aims to increase our appeal to wider audience through celebrity endorsement. The programme was conceived in 2009 to complement our previous National Strategic Plan, whereby we plan to advocate for the creation of supportive environment to address the issue on AIDS-related stigma and discrimination.
Representing the diverse ethnic backgrounds that reflects the spirit of unity of this country, these celebrities are also considered leaders by their peers in their respective fields of music, film & television and other alternative media.
Their involvement is purely on voluntary basis and they have pledged to give their full commitment to the cause in their free time.
Coming soon! 20 April 2012 - Official Launch of 2012/2013 Red Ribbon Celebrity Support Programme (RRCS)
No comments:
Post a Comment